R285,00 Original price was: R285,00.R256,50Current price is: R256,50. Incl. VAT
Weight | 500 g |
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Author | Donald Powers & Greg Rosenberg |
• CHAPTER 1 outlines the common problems that nearly all writers encounter at some stage. It covers the problem of writing to impress rather than inform, considers the global trend towards using plain language, and highlights some features of good and bad writing.
• CHAPTER 2 presents 10 principles that will help make your writing crisper and clearer.
• CHAPTER 3 discusses how to make your writing persuasive and easy to read. It covers writing to the point, building a logical argument and making key information accessible.
• CHAPTER 4 is about editing – how to make sure your grammar and punctuation are correct while keeping the bigger picture in mind.
• CHAPTER 5 presents more advanced approaches to make your writing engaging, such as using narrative and varying your style.
• CHAPTER 6 focuses on how to ensure clear, concise, engaging content in four common writing formats – speeches, opinion pieces, summaries and presentations.